In the background of the fascination for an allegedly unrestricted social and cultural mobilization, an arsenal of new and extended strategies of commercialization, conformisation and social exclusion seems to open up. Propagating feelings of community and identity, individuality and cultural difference are profitably absorbed; a potential rebellion by a counter-culture is - for the duration of the spectacle - transformed into a consumable ritual, in order to be put aside thereafter as hollow shaft of a social interest.