INSTALLATIONS/
ARAL CITY
ARAL CITY ULTIMATE PLUS
The urban environment is saturated with signs and symbols, competing in the service of commercial interests. Uniform corporate design promises a clean and carefree product or service, supported by shiny surfaces and bright colors that appeal to the eye.
Aral City Ultimate Plus was a solo exhibition project at the Walk of Fame gallery, Hamburg, 2008.
The exhibition explored the corporate design of an ARAL gas station by dissecting its components — colors, shapes, architecture, and functionality — to stage a perfect 'refueling' experience.
The gallery installation incorporated original design elements such as colors, architectural details, and the sound of fuel pumps. Photoshop collages deconstructed photographs of an ARAL station and reassembled them into new architectural models.
THE REFILL EXPERIENCE
"Aral City Petrol Pumps" in action.
